I Created a Podcast Content Strategy For a Media Company in One Month — Here’s How I Did It!
Project Update: Week 1
Last month I set out to learn more about content strategy, and in particular, content strategy for podcasts. I chose one of my favorite podcast creators, The Mission.
The general goal: to repurpose some of Mission’ podcast episodes into a variety of different content pieces like:
- Blog posts
- Twitter posts
- Instagram posts.
After wrapping that up last month, I then decided I wanted to polish off the details of the project in order to create a more well-package value proposition to send over to their team.
In other words, I decided I wanted to pitch myself to The Mission team!
This month the main focus is on creating more posts across Twitter, Instagram, and their blog. I will organize all of these posts into a content calendar in order to house everything in a clean and easy to experience format. This also turns what I’ve made for The Mission immediately useful if they choose to use my content. And finally, I will be planning and creating my pitch deck and video to introduce myself and my project to them.
I’m really excited to share this project journey with you! Enjoy below to read more details about my process for this week and what’s to come.
Week 1 of my month long project, done. Here is an update as to my progress.
These updates will include: what I accomplished, my organization of the week, what I learned, and a preview for the next week. Enjoy!
The Results I Produced In Week 1
In week 1, I accomplished the following…
- Research ways to repurpose podcast content, specifically into blogs.
- Created a marketing strategy for Mission.
- Wrote 3–5 blog posts from repurposed podcast episodes
- Wrote two How-To blogs: How I Repurpose Podcast Content to Write Blogs & How I Created a Marketing Strategy
How I Organized Week 1
Below is my system for organizing a list of action items for an entire week.
Laying out the dates that I must get the tasks done helps me visualize the results I’m looking to create.
Week 1: Repurpose Podcast Content Into Blogs
Dates: April 28 — May 5
- Research: What are top ways to repurpose podcast content?
- Listen to 3–5 Podcast (Mission Daily)
- Take notes/ create outline for each blog post using content from podcast.
- Write 3–5 Blog Posts based on content
- Blog: How I Write Blogs From Podcast Content
- Week 1 Update
What I Learned This Week
This past week I learned just how much time is needed to not just do good research, but to wrap your mind around the content you are trying to repurpose. It can be especially difficult if it isn’t your content.
Blocking off larger blocks of time to research, take notes, and prepare an outline for an article or blog is key.
Here’s What To Expect In Week 2!
I’ve completed my first phase of new pieces of content with my series of blogs!
Now onto week 2, you can expect a deep dive into the world of copy writing, specifically social media posts via Twitter.
