Copywriting and the Art of Fascinations

Fascinations are short sentences designed to create intense curiosity in the reader.

Curiosity is a staple to great copy, it’s one of the most used methods to compel action.

From Eddie’s mini-course here!
  1. Tease the value without telling someone what it is.
  2. Embellish the benefit with contrast.
Again, from Eddie’s mini-course here!


Until next time,


— Lucas



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Lucas Wollschlager

Lucas Wollschlager

Writing about personal excellence, writing, non-traditional education and more