Copywriting and the Art of Fascinations

Fascinations are short sentences designed to create intense curiosity in the reader.

Curiosity is a staple to great copy, it’s one of the most used methods to compel action.

From Eddie’s mini-course here!
  1. Tease the value without telling someone what it is.
  2. Embellish the benefit with contrast.
Again, from Eddie’s mini-course here!

Lesson?

Until next time,

Cheers!

— Lucas

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Lucas Wollschlager

Lucas Wollschlager

Writing about personal excellence, writing, non-traditional education and more