I Created a Podcast Content Strategy For a Media Company

Photo by Aaron Burden on Unsplash

Hello, my name is Lucas and I created a podcast content strategy for a media company called Mission, in one month.

Below is a video detailing the project I have been working on the last month, enjoy!

Mission Content Strategy: 90 Second Overview

Here is my progress | Pre Project to Completion

Here’s What I Learned This Month

Here are a series of blogs I wrote from repurposed podcast content for Mission:

Along with a series of blogs, I created both Twitter & Instagram Posts for Mission from curated content:

Finally, below are a variety of other pieces that were completed this month:

Photo by Octavian Dan on Unsplash

First Things First…

Whenever you begin a project, it’s necessary get organized and manage your time effectively. That’s been one of the greatest lessons of this month.

You too can learn how to go about tackling any project! Here is my method for going about that, check it out: How I Go About Tackling A Project!

If it’s staying organized, managing a calendar, or finding the best way to capture everything you’re learning: systems are essential.

Here are two systems I use everyday that may help you stay ahead!

Why I Did This Project?

There are multiple reasons for having undertook a project like this one. Below are my list of objectives that I set before completing the project.

  1. To Repurpose The Mission Podcast Content by Creating Blogs, Tweets, and Instagram Posts.
  2. To Better both Technical and Overall Writing Skills.
  3. To Create a Value Proposition Incorporating All of Content to Send to The Mission.

Although those objectives were still present throughout the month and attained, the process of completing this project and the amount of learning really shaped the greater ‘why’.

Ultimately, I wanted to prove to myself and others that I could learn a completely new set of skills in an arena that was foreign to me prior to this month.

The amount of writing and familiarizing myself with social media that was needed was uncomfortable at times.

However, that willingness to learn and apply what I’ve learned to create something of value has been the biggest source of motivation throughout this month.

What Would I Have Done Differently?

Here are a few elements of my project that I would do differently knowing what I know now:


This project by nature was very writing heavy. Although that form of documentation and content creation proves to be very valuable, I both enjoyed personally and could get more granular in doing a video overview of a particular aspect of the project.


Creating video documentation via a platform like Loom, added a lot of personality to my project.

Less is More

Coming right out of the gates, I had my eyes set on creating as much as possible this month. Although that is a very admirable desire to have, it wasn’t the best for the purpose of quality over quantity.

Even though I produced a lot of quality content this month, it was easy to feel torn by the amount of other pieces that needed my attention because I bit off more than I could chew.

Began preparations for a value proposition earlier.

The end goal of this project has always been creating a series of pieces that could then be used in a value proposition that I would send to a media company by the name of the Mission.

Notion — Value Proposition Landing Page

It wasn’t until week 4 that I really dove into the in’s and out’s of a value proposition, email pitches, professional documentation, the platform Notion (I’ll be using this to house my value proposition) and so forth.

What Do I Have To Show After 30 Days of Work?

After 30 days, I’ve created:

All of these pieces will be utilized in creating a value proposition to be sent to the Mission’ team!

Problems I Faced & Solutions To Overcome!

Throughout the last month, there were a variety of problems that I was confronted with. Below I will go into detail about what those were and the solution to the problem.

Lack of experience with Social Media

I find it extremely ironic that I set out to repurpose podcast episodes into Twitter and Instagram posts with minimal experience on the platforms.

Now it’s not that I had never used them, however for professional marketing purposes, that was a new arena. I came into the project with a HUGE lack of knowledge on even the simple basics of creating both engaging content plus getting the most out of the platforms.

Solution? Learn. The only answer really was learn it or don’t. It was that simple. Very quickly Youtube became my friend. Not to mention, it showed me the value of asking experts TONS of questions.

How to create a Twitter & Instagram post template

Since I am presenting Mission with a series of Twitter and Instagram post already made, I needed to find a way to give them a visual of what they would look like on their feed.

The only problem was I had zero idea where to begin. Once again, I had to ask one of my advisors at Praxis, who has graphic design experience, for some insight. Thankfully, that insight led me to Canva, an awesome graphic design platform.

With that help and guidance, it led me to these two templates:

Instagram Post Example (Template)
Twitter Post Example (Template)

Needless to say, asking for help in the areas that we lack the necessary competence or experience pays off in the end both by means of a finished product and valuable learning experience.

Experience with failed project organization

Coming into this project, I knew I would need to step up my game in the realm of organization and planning. Due to the amount of content needed to be made, I needed to develop a system for:

  1. Ideation and Outlining
  2. Write first draft
  3. Feedback and edits
  4. Revise and more edits
  5. Post final draft

In past projects, I totally bombed in this category. Actually, last month I tried undertaking a project of this caliber but was set back a ton due to my lacking a system for organizing and completing work.

Solution? This document became my “main housing unit” if you will for all of my pieces.

Notion: Edits Document

This enabled me to share with those who were editing and giving feedback, plus it mentally helped me take any piece from idea to completion.

Final Step: Email Pitch

After all has been said and done, the final phase of this month is here: my email pitch.

Photo by Kyle Glenn on Unsplash

As I have been saying all along, the purpose of this project has been to present a series of pieces to Mission via an email pitch.

Stay tuned for the outcome of that pitch, along with my process for writing an email pitch and more in another post!


The skills that have been both gained and tapped into in the midst of this project have varied tremendously.

I want to take the time to highlight three that I believe will be of great value professionally and personally moving forward.

Project Management

I crushed the project management this month, I’m not going to lie. The only reason I say that is because of past failures.

Transitioning to using applications like Trello, Notion, Google Docs, Google Calendar, and more have enabled me to create systems that both makes sense to me and are easily transferable to any workflow in the future.

Time Management

Due to the amount of ideation, writing, editing, recording, and so forth that was needed throughout this month, owning my calendar was a must.

I decided to plan my upcoming week a week in advance, while having already determined the action items needed to be accomplished that week at the beginning of the month.

Following that, all that was needed to to actually schedule it and follow through. This month has enabled me to dig deep in doing the things I don’t want to do, and do them anyways. Why? Because they were on my calendar.


If there was one thing above all else this month that I wanted to get better at, it was writing.

Communication is essential in any medium. The opportunity to learn to craft a message not audibly, but rather in my writing was a challenge for sure.

Moving forward, this new found skill will prove to make me a better communicator in a myriad of ways and in whatever opportunities that present themselves.

In Closing

This month has proven to be a success in many different ways.

It has taught me a lot.

Funny enough, the majority of what was learned this month weren’t the technical elements of the project (although those were many as well).

The two biggest lessons learned this month:

  1. Don’t be afraid of failure. More often than not, the end result isn’t really a failure, but a learning experience.
  2. Ask for help, especially regarding those things that you have zero knowledge.



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